https://theronlong.com theronlong.com Fri, 13 Jan 2023 15:20:13 +0000 https://theronlong.com en https://theronlong.com/LOGO Wed, 08 Jul 2020 21:13:35 +0000 theronlong.com https://theronlong.com/LOGO <img width="5031" height="3981" width_o="5031" height_o="3981" data-src="https://freight.cargo.site/t/original/i/1005391cdb4d8a7ab04e44f5a88decfe2e277a6a27e2d72dbbac088348cee4e0/img20200308_22060723.jpeg" data-mid="76866947" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1005391cdb4d8a7ab04e44f5a88decfe2e277a6a27e2d72dbbac088348cee4e0/img20200308_22060723.jpeg" /> https://theronlong.com/Backdrop-1 Mon, 06 Jul 2020 21:52:37 +0000 theronlong.com https://theronlong.com/Backdrop-1 https://theronlong.com/Overview Fri, 03 Jul 2020 18:56:06 +0000 theronlong.com https://theronlong.com/Overview <img width="13542" height="6771" width_o="13542" height_o="6771" data-src="https://freight.cargo.site/t/original/i/e1c0064690a125321516017e214481ed1396abf5dce6cbc09a1d9cc36d1ba2e0/Who_Am_I_v2.jpg" data-mid="82668699" border="0" src="https://freight.cargo.site/w/1000/i/e1c0064690a125321516017e214481ed1396abf5dce6cbc09a1d9cc36d1ba2e0/Who_Am_I_v2.jpg" /> I am a multi-disciplinary Creative Director dedicated to building brands at the intersection of health, wellness, entertainment and digital media on a global scale. My strong art &amp; design skills flourish at marketing, video, digital, web, social, experiential, and consumer products. I love spotlighting people, causes, ideas and brands that inspire and delight. I have a proven track record of creating innovative marketing strategies to expertly place brands in the center of pop culture. I love developing strategies that target consumers via digital content while building anticipation and brand loyalty. I consider myself a highly resourceful leader who brings big ideas to life. RESUME https://theronlong.com/How-I-get-there Wed, 08 Jul 2020 16:56:32 +0000 theronlong.com https://theronlong.com/How-I-get-there <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be4a5eb686bd8c5f63904f3b033e1ac5a4be03b9ece45610ca897804ae8947d2/Screen-Shot-2020-07-17-at-2.33.53-PM.png" data-mid="77659366" border="0" src="https://freight.cargo.site/w/1000/i/be4a5eb686bd8c5f63904f3b033e1ac5a4be03b9ece45610ca897804ae8947d2/Screen-Shot-2020-07-17-at-2.33.53-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe98038854813d3fd79dcefe5acf881c288d17b28e9de45f0f127a4bb9b9f33c/Screen-Shot-2020-07-17-at-1.58.08-PM.png" data-mid="77659192" border="0" src="https://freight.cargo.site/w/1000/i/fe98038854813d3fd79dcefe5acf881c288d17b28e9de45f0f127a4bb9b9f33c/Screen-Shot-2020-07-17-at-1.58.08-PM.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/819221187cf00bcbdbb6ecf4b685e44fc6f407cc4eb45640cb84f3fd59e2516a/Screen-Shot-2020-07-17-at-2.30.49-PM.png" data-mid="77659206" border="0" src="https://freight.cargo.site/w/1000/i/819221187cf00bcbdbb6ecf4b685e44fc6f407cc4eb45640cb84f3fd59e2516a/Screen-Shot-2020-07-17-at-2.30.49-PM.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20d43af0bb9e6abfbb42fe006a31fe40bda61157349c7ead21c0fee8a6846c3a/Screen-Shot-2020-07-17-at-2.29.38-PM.png" data-mid="77659208" border="0" src="https://freight.cargo.site/w/1000/i/20d43af0bb9e6abfbb42fe006a31fe40bda61157349c7ead21c0fee8a6846c3a/Screen-Shot-2020-07-17-at-2.29.38-PM.png" /> https://theronlong.com/Work-Examples Fri, 03 Jul 2020 18:56:07 +0000 theronlong.com https://theronlong.com/Work-Examples THE WORK <img width="1159" height="218" width_o="1159" height_o="218" data-src="https://freight.cargo.site/t/original/i/544f209a8ea41b51b85be64c860cba4513b1e7ced4aa730d822ae9f7d6f099fc/Screen-Shot-2020-07-16-at-1.46.28-PM.png" data-mid="77574367" border="0" src="https://freight.cargo.site/w/1000/i/544f209a8ea41b51b85be64c860cba4513b1e7ced4aa730d822ae9f7d6f099fc/Screen-Shot-2020-07-16-at-1.46.28-PM.png" /> WP Performance Skincare WW Winter Campaign SKYY Vodka “Proudly American” Campaign Netflix “Glow” Season Premiere Amex Success MakersCFDA NYFW Campaign Zappos “The Ones” Campaign Reebok Campaign ANTM Opener Season 23 <img width="1157" height="216" width_o="1157" height_o="216" data-src="https://freight.cargo.site/t/original/i/4a82dcf15838614b7963af1e0ff93378d79fe57ccdc45e6bcefed7f0ecff2693/Screen-Shot-2020-07-16-at-1.45.59-PM.png" data-mid="77574380" border="0" src="https://freight.cargo.site/w/1000/i/4a82dcf15838614b7963af1e0ff93378d79fe57ccdc45e6bcefed7f0ecff2693/Screen-Shot-2020-07-16-at-1.45.59-PM.png" />myWW&nbsp;Launch WW Ice Cream Hack Recipes WW MagazineGoogle Pride&nbsp; AT&amp;T DIRECTV&nbsp; Android Contest <img width="1158" height="218" width_o="1158" height_o="218" data-src="https://freight.cargo.site/t/original/i/a5fb2d82c7a2c14b00580c04b890595db2de7e577aa862d923c0d1de4a6dc0b6/Screen-Shot-2020-07-15-at-11.59.58-AM.png" data-mid="77467312" border="0" src="https://freight.cargo.site/w/1000/i/a5fb2d82c7a2c14b00580c04b890595db2de7e577aa862d923c0d1de4a6dc0b6/Screen-Shot-2020-07-15-at-11.59.58-AM.png" /> MSG Digital Command Center WW Paris Flagship WW Studio Reimagined Urban Decay VICE Levi’s Spring 2018 HBO: Jerrod Carmichael J. Crew &amp; Madewell Locations Uniqlo Flagship Design <img width="1158" height="218" width_o="1158" height_o="218" data-src="https://freight.cargo.site/t/original/i/2363c1fa5a70ac53e63b14d1bc80f39fa76b6bfe9444ee32974daba9a57dc055/Screen-Shot-2020-07-15-at-12.00.15-PM.png" data-mid="77467390" border="0" src="https://freight.cargo.site/w/1000/i/2363c1fa5a70ac53e63b14d1bc80f39fa76b6bfe9444ee32974daba9a57dc055/Screen-Shot-2020-07-15-at-12.00.15-PM.png" /> WP Skincare Cookbooks Consumer Products Gift of Health Wellness Wins Charity &amp; Sustainability The Queer Creative Merch Store https://theronlong.com/BRAND-STRATEGY-TITLE-PAGE Wed, 15 Jul 2020 15:52:51 +0000 theronlong.com https://theronlong.com/BRAND-STRATEGY-TITLE-PAGE <img width="1159" height="218" width_o="1159" height_o="218" data-src="https://freight.cargo.site/t/original/i/e445c9e1668d8f47c0c33d806ce5616b9106e0c2ab78ad5640bb22ba334b81b0/Screen-Shot-2020-07-16-at-1.46.28-PM.png" data-mid="84212662" border="0" src="https://freight.cargo.site/w/1000/i/e445c9e1668d8f47c0c33d806ce5616b9106e0c2ab78ad5640bb22ba334b81b0/Screen-Shot-2020-07-16-at-1.46.28-PM.png" /><img width="559" height="496" width_o="559" height_o="496" data-src="https://freight.cargo.site/t/original/i/35675d691e35232a10dcef5ebfde637dd1517e7d85560a18004c52559eee0534/Screen-Shot-2020-07-16-at-9.17.24-AM.png" data-mid="77553697" border="0" src="https://freight.cargo.site/w/559/i/35675d691e35232a10dcef5ebfde637dd1517e7d85560a18004c52559eee0534/Screen-Shot-2020-07-16-at-9.17.24-AM.png" /> https://theronlong.com/WP-Skincare-Overview Thu, 12 Jan 2023 22:21:42 +0000 theronlong.com https://theronlong.com/WP-Skincare-Overview Men’s Skincare US launch 2022 For the US launch of Wolf Project, a high performance skincare line for men, I developed a 360° strategy targeting three key demographics: Gen Z, Millennials, and Gen X. Creative direction encompassed all aspects of the brand launch: advertising, social media, brand architecture, tone of voice, in-store merchandising and partnerships. The launch campaign resulted in 12 weeks of consistent WoW double digit sales growth. <img width="560" height="221" width_o="560" height_o="221" data-src="https://freight.cargo.site/t/original/i/9997c447f982ba873abd4f12606aaab0afc4452313b700f46eacfbde4d602e63/WP_LOGO_280x2x.png" data-mid="164539052" border="0" src="https://freight.cargo.site/w/560/i/9997c447f982ba873abd4f12606aaab0afc4452313b700f46eacfbde4d602e63/WP_LOGO_280x2x.png" /> https://theronlong.com/WP-Brand-Video Thu, 12 Jan 2023 22:30:54 +0000 theronlong.com https://theronlong.com/WP-Brand-Video Brand Video Digital Ads https://theronlong.com/WP-Imagery Fri, 13 Jan 2023 15:20:13 +0000 theronlong.com https://theronlong.com/WP-Imagery <img width="728" height="90" width_o="728" height_o="90" data-src="https://freight.cargo.site/t/original/i/a7344704854890b2d9235812acc7bf1cd8e68b099b9b7e652df66a1553d99415/WP_CHIVE_NWSLTTR_728X90_v3.jpg" data-mid="164613156" border="0" src="https://freight.cargo.site/w/728/i/a7344704854890b2d9235812acc7bf1cd8e68b099b9b7e652df66a1553d99415/WP_CHIVE_NWSLTTR_728X90_v3.jpg" /> <img width="1125" height="2000" width_o="1125" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b04d029cfdc85ddf39b8bda247e5ff4bf119a9734cee16eadcb2d3cd17d31442/Wolf-Project-Ad-Scruff-v3.jpg" data-mid="164613090" border="0" src="https://freight.cargo.site/w/1000/i/b04d029cfdc85ddf39b8bda247e5ff4bf119a9734cee16eadcb2d3cd17d31442/Wolf-Project-Ad-Scruff-v3.jpg" /> <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/faed6b0fda415a33ddfbaa4fdbd67b3c7d55596c84e7dd8e1812e117030e2b89/Grinder_Thumbnail.jpg" data-mid="164613105" border="0" src="https://freight.cargo.site/w/300/i/faed6b0fda415a33ddfbaa4fdbd67b3c7d55596c84e7dd8e1812e117030e2b89/Grinder_Thumbnail.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/085a04d981ec9da881a831236c8b242b96cca98eb803bdf3857ca41a6d4ee32e/HYDRA-MASK_ROOFTOP_WCOPY.jpg" data-mid="164613552" border="0" src="https://freight.cargo.site/w/1000/i/085a04d981ec9da881a831236c8b242b96cca98eb803bdf3857ca41a6d4ee32e/HYDRA-MASK_ROOFTOP_WCOPY.jpg" /> <img width="1056" height="934" width_o="1056" height_o="934" data-src="https://freight.cargo.site/t/original/i/1e0b438a0ffa8288e792b8064e5bed9cfe31703010b9333fee768da19f0bc81f/Screen-Shot-2023-01-13-at-10.33.26-AM.png" data-mid="164614172" border="0" src="https://freight.cargo.site/w/1000/i/1e0b438a0ffa8288e792b8064e5bed9cfe31703010b9333fee768da19f0bc81f/Screen-Shot-2023-01-13-at-10.33.26-AM.png" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/31751b2abf99dfa737587b060e84b55153a647aefe4a68e3188fc3aacf2aee53/DSC05226.jpg" data-mid="164613988" border="0" src="https://freight.cargo.site/w/1000/i/31751b2abf99dfa737587b060e84b55153a647aefe4a68e3188fc3aacf2aee53/DSC05226.jpg" /> <img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/db67c511f39d6e5c1807869a6c16d2de87cbd40c94c795b96e24e03054357689/DSC06519.jpg" data-mid="164613767" border="0" src="https://freight.cargo.site/w/1000/i/db67c511f39d6e5c1807869a6c16d2de87cbd40c94c795b96e24e03054357689/DSC06519.jpg" /> <img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/c143013b67621b78774408746d3d4c47097ff874d37c957d2613c0038b69010f/DSC07168.jpg" data-mid="164613753" border="0" src="https://freight.cargo.site/w/1000/i/c143013b67621b78774408746d3d4c47097ff874d37c957d2613c0038b69010f/DSC07168.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/3e722c27a0b730f8cfe378879037d4ac733a12d0bfd74cccc22643a5facd2bb1/DSC06720.jpg" data-mid="164613741" border="0" src="https://freight.cargo.site/w/1000/i/3e722c27a0b730f8cfe378879037d4ac733a12d0bfd74cccc22643a5facd2bb1/DSC06720.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/bd0b73df5cc0c3ca223be87b40e735e209daaf8b4301ed63970eea172bb17ff9/DSC07335.jpg" data-mid="164613728" border="0" src="https://freight.cargo.site/w/1000/i/bd0b73df5cc0c3ca223be87b40e735e209daaf8b4301ed63970eea172bb17ff9/DSC07335.jpg" /> <img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/e983fa9669b963b4aacb4261f1c4477088fc1d917ddf4640fa3461e592377395/DSC05706.jpg" data-mid="164613724" border="0" src="https://freight.cargo.site/w/1000/i/e983fa9669b963b4aacb4261f1c4477088fc1d917ddf4640fa3461e592377395/DSC05706.jpg" /> <img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/6f77d121e073e334b5809a18798221e2d0ebb7cf9a8caf8cd52cfd3f0703a46a/DSC06849.jpg" data-mid="164613716" border="0" src="https://freight.cargo.site/w/1000/i/6f77d121e073e334b5809a18798221e2d0ebb7cf9a8caf8cd52cfd3f0703a46a/DSC06849.jpg" /> <img width="4608" height="3456" width_o="4608" height_o="3456" data-src="https://freight.cargo.site/t/original/i/accac52f771e38906f12c0c73edd32c9319a6b249ac680bc7f81ac5563f3767b/P1060684.JPG" data-mid="164613587" border="0" src="https://freight.cargo.site/w/1000/i/accac52f771e38906f12c0c73edd32c9319a6b249ac680bc7f81ac5563f3767b/P1060684.JPG" /> <img width="1125" height="2001" width_o="1125" height_o="2001" data-src="https://freight.cargo.site/t/original/i/86156f4938671b3b6256bf8ff8e6443d4ff0ce6a4bd36093c401421dfa90e041/Wolf-Project-Ad-GRINDR.jpg" data-mid="164613103" border="0" src="https://freight.cargo.site/w/1000/i/86156f4938671b3b6256bf8ff8e6443d4ff0ce6a4bd36093c401421dfa90e041/Wolf-Project-Ad-GRINDR.jpg" /> <img width="4608" height="3456" width_o="4608" height_o="3456" data-src="https://freight.cargo.site/t/original/i/07eb2b7bee91750daa2887518bb7df72564e61921266522a3773b82e33d2d735/P1060753.JPG" data-mid="164613466" border="0" src="https://freight.cargo.site/w/1000/i/07eb2b7bee91750daa2887518bb7df72564e61921266522a3773b82e33d2d735/P1060753.JPG" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4dfcefcbd27f6795594657cf6df4b4223778da195ccc0e66e994a0c359534714/WEEKEND-GETAWAY-IG-5.20.jpg" data-mid="164613456" border="0" src="https://freight.cargo.site/w/1000/i/4dfcefcbd27f6795594657cf6df4b4223778da195ccc0e66e994a0c359534714/WEEKEND-GETAWAY-IG-5.20.jpg" /> Campaign Imagery https://theronlong.com/WW-WINTER-CAMPAIGN-OVERVIEW Wed, 15 Jul 2020 17:13:44 +0000 theronlong.com https://theronlong.com/WW-WINTER-CAMPAIGN-OVERVIEW For Every body - WW Winter Campaign 2019 For WW’s first campaign following the rebrand, we created a global campaign that drove awareness of the WW evolution and a reappraisal of the program with the tagline, “For Everybody.” With a hot track by up &amp; coming star, LIZZO, the campaign included celebrities alongside real members from around the world. The campaign included OOH PRINT, DIGITAL and TELEVISION COMMERCIALS in 13 different countries. <img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/8d400eb4a59a8b2614aa31be7ea40032b3a7a98648c62208745770bf97aa862a/ww_logo_blue_rgb.png" data-mid="77557650" border="0" data-scale="11" src="https://freight.cargo.site/w/450/i/8d400eb4a59a8b2614aa31be7ea40032b3a7a98648c62208745770bf97aa862a/ww_logo_blue_rgb.png" />