For Every body - WW Winter Campaign 2019

For WW’s first campaign following the rebrand, we created a global campaign that drove awareness of the WW evolution and a reappraisal of the program with the tagline, “For Everybody.”

With a hot track by up & coming star, LIZZO, the campaign included celebrities alongside real members from around the world.

The campaign included OOH PRINT, DIGITAL and TELEVISION COMMERCIALS in 13 different countries.