Urban Decay VICE Lipstick Launch Event
To celebrate the launch of Urban Decay’s new VICE lipstick line, PAPER wanted to bring the world of Urban Decay to life through a one-of-a-kind 3 DAY EXCLUSIVE EVENT. As Creative Director, I transformed an urban landscape into a decaying city with a backdoor bookstore, a “no tell” motel, a dive bar, and neon signs and food carts that sinfully brought the vice line to life for those who dare. Actress Ruby Rose was on site as the official spokesperson for the line for the opening night party which included over 100 beauty influencers from around the world. The following two days we dedicated to influencer CONTENT CREATION and PR PRESENTATIONS.
