Men’s Skincare

The men’s skincare category is the fastest growing sector within the beauty vertical with most experts estimating a total market value of $451 billion by 2030. In order to appeal to a cross section of Millennials (the largest demographic) as well as Gen X (the largest discretionary income spent on skincare) I designed packaging that conveyed three key concepts: simplicity, effectiveness, and aspirational.
The final brand architecture allows for multiple categories and endless extensions as the brand continues to grow.