SKYY Vodka “Proudly American” Campaign
SKYY Vodka teamed up with PAPER to reposition their premium spirit with a new integrated marketing campaign that celebrates the spirit of today’s bold, optimistic Americans. 'Proudly American' recognizes the evolution of American values and champions a generation whose voice has helped reshape our country today. The campaign captures Skyy’s progressive and innovative origins and debuted in a series of phased programs featuring influencers from all walks of life, kicking off with out-and-proud Olympian Gus Kenworthy and RuPaul’s Drag Race favorites Trixie Mattel and Dusty Ray Bottoms. The integrated campaign is currently in its third year and continues to roll out in phases that include OOH, DIGITAL, SOCIAL MEDIA, PR and EVENT ACTIVATIONS.
