INFOSYS, LTD
DESIGN PRINCIPAL
︎Integrated Design Strategist with advanced technologies who hleps clients create and scale products that amplify the human experience across various touchpoints.
︎I harness the power of technology to solve human centric problems
︎Clients include: Madison Square Garden, American Eagle Outfitters, Quiet Platforms, Cigna, Pfizer
︎Integrated Design Strategist with advanced technologies who hleps clients create and scale products that amplify the human experience across various touchpoints.
︎I harness the power of technology to solve human centric problems
︎Clients include: Madison Square Garden, American Eagle Outfitters, Quiet Platforms, Cigna, Pfizer
2022- PRESENT
THERON LONG DESIGN
INDEPEDENT DESIGN STUDIO
︎360 Design Studio sepcializing in MARKETING, SOCIAL MEDIA, BRAND STRATEGY and SPACE PLANNING
︎Clients include: Wolf Project, Takasago International, MK Workshop, Upon Request, Wolf Project, TownShop, Red Talent Adviser Group, What’s Good Now, Smartshake, Cafe Du Chateau
︎360 Design Studio sepcializing in MARKETING, SOCIAL MEDIA, BRAND STRATEGY and SPACE PLANNING
︎Clients include: Wolf Project, Takasago International, MK Workshop, Upon Request, Wolf Project, TownShop, Red Talent Adviser Group, What’s Good Now, Smartshake, Cafe Du Chateau
2020-2022
WW INTERNATIONAL
VP, CREATIVE DIRECTOR
OF GLOBAL RETAIL DESIGN
︎ Transformed the brand expression in physical spaces across 13 markets
︎Cultivated a team of designers overseeing all packaging designs for consumable & non-consumable products
︎Implemented visual merchandising standards for all products in both retail and wholesale environments
︎Drove a 20% increase in incremental product sales as part of $1.2 billion in annual revenue
OF GLOBAL RETAIL DESIGN
︎ Transformed the brand expression in physical spaces across 13 markets
︎Cultivated a team of designers overseeing all packaging designs for consumable & non-consumable products
︎Implemented visual merchandising standards for all products in both retail and wholesale environments
︎Drove a 20% increase in incremental product sales as part of $1.2 billion in annual revenue
2019-2020
WW INTERNATIONAL
VP, GLOBAL CREATIVE DIRECTOR
︎ Directed the creative vision across North America, South America and European markets
︎Implemented the evolution and application of the visual design systems across all channels and marketing
︎Directed conception and development of WW’s visual stories across all photo and video content
︎Increased membership retention by 40%
︎ Directed the creative vision across North America, South America and European markets
︎Implemented the evolution and application of the visual design systems across all channels and marketing
︎Directed conception and development of WW’s visual stories across all photo and video content
︎Increased membership retention by 40%
2018-2019
PAPER MAGAZINE
CREATIVE DIRECTOR OF
EXPERIENTIAL MARKETING
︎Designed and executed creative concepts, brand strategies and experiential events for various clients
︎Creative brand strategies included: advertising campaigns, experiential marketing, digital content creation and public relations
︎Cultivated a community of producers, graphic designers, production managers and a network of influencers.
︎Drove 75% of annual revenue of $12 million
︎Clients include Netflix, American Express, HBO, VH1, Google, Levi’s, Urban Decay, Reebok, CFDA, SKYY Vodka, Zappos, H&M, Mailchimp
EXPERIENTIAL MARKETING
︎Designed and executed creative concepts, brand strategies and experiential events for various clients
︎Creative brand strategies included: advertising campaigns, experiential marketing, digital content creation and public relations
︎Cultivated a community of producers, graphic designers, production managers and a network of influencers.
︎Drove 75% of annual revenue of $12 million
︎Clients include Netflix, American Express, HBO, VH1, Google, Levi’s, Urban Decay, Reebok, CFDA, SKYY Vodka, Zappos, H&M, Mailchimp
2015-2018
UNIQLO
DIRECTOR OF VISUAL MERCHANDISING
︎Directed all brand visual presentations and visual merchandising for an international Women’s, Men’s and Children’s apparel brand
︎Key stakeholder for all store layouts in North America - 50 retail locations
︎Achieved annual revenue $480 million (US only)
︎Directed all brand visual presentations and visual merchandising for an international Women’s, Men’s and Children’s apparel brand
︎Key stakeholder for all store layouts in North America - 50 retail locations
︎Achieved annual revenue $480 million (US only)
2014-2015
THERON LONG DESIGN
INDEPENDENT EXPERIENCE DESIGNER
︎Formulated creative designs and merchandising strategies for retail environments
︎Developed an effective process for client collaboration that ensured brand consistency while generating excitement
︎ Retail environments included window displays, interior retail environments, showrooms and events
︎Clients include: Todd Snyder, Victoria’s Secret, lululemon athletica, Glamour magazine, Macy’s, Dwell Studio, Apartment Therapy, Boast USA, Silver Jeans Company
︎Formulated creative designs and merchandising strategies for retail environments
︎Developed an effective process for client collaboration that ensured brand consistency while generating excitement
︎ Retail environments included window displays, interior retail environments, showrooms and events
︎Clients include: Todd Snyder, Victoria’s Secret, lululemon athletica, Glamour magazine, Macy’s, Dwell Studio, Apartment Therapy, Boast USA, Silver Jeans Company
2011-2014
ARIZONA STATE UNIVERSITY
TEMPE, AZ
TEMPE, AZ
EDUCATION
BACHELOR’S OF FINE ARTS, ACTING
BACHELOR’S OF FINE ARTS, ACTING
MAGNA CUM LAUDE
SPECIAL SKILLS
ADOBE CREATIVE SUITE, MICROSOFT OFFICE, KEYNOTE, CPG PACKAGING DESIGN,
CX DESIGN, VIDEO STORYBOARDING, PRODUCTION
COMMUNITY SERVICE
︎Coalition for the Homeless Annual Holiday Event: 14 years of playing Santa & distributing gifts to homeless youth
︎ Dell Talks Mentor Program: mentorship program for college students interested in creative careers
︎ Team for Kids: fundraising member supporting youth running programs in US
ADOBE CREATIVE SUITE, MICROSOFT OFFICE, KEYNOTE, CPG PACKAGING DESIGN,
CX DESIGN, VIDEO STORYBOARDING, PRODUCTION
COMMUNITY SERVICE
︎Coalition for the Homeless Annual Holiday Event: 14 years of playing Santa & distributing gifts to homeless youth
︎ Dell Talks Mentor Program: mentorship program for college students interested in creative careers
︎ Team for Kids: fundraising member supporting youth running programs in US