Reebok “Free Your Style” Campaign ft. Teyana Taylor

Reebok turned to PAPER to design, direct and execute the brand’s 2017 US campaign starring Teyana Taylor. Utilizing our editorial point of view and creative understanding, I came up with the campaign direction that would showcase the versatility of Teyana Taylor while creating extensive content. Assets included OOH PRINT, DIGITAL, SOCIAL MEDIA and IN-STORE DISPLAYS.