Levi’s Block Party Market Launch Spring 2018
To introduce the Levi’s Spring 2018 collections to key retail partners and regional sales teams, PAPER created an exclusive MULTIFACETED EVENT complete with sales meetings, product displays, a Life + Style FASHION SHOW, and a PERFORMANCE by hip hop star, Big Boi. PAPER took over the event space, creating a 90’s Block Party complete with break dancers, on-site denim jacket customization and a vintage Cadillac Seville. the dynamic product displays kept Levi’s product as the focal point of the event.
