WW Gift of Health Program 2020
To support the launch of the new myWW program and align with Oprah Winfrey’s 2020 VISION TOUR: YOUR LIFE IN FOCUS, I developed an exclusive gift package that included a hardcover copy of The myWW Program Cookbook, a three month membership to WW and premium gift wrapping. The gift was first featured in “O Magazine” (Jan 2020) and then became part of the VIP gift experience during Oprah’s sold out tour. A first for WW, the gift set quickly become a coveted item and is still featured prominently on the ecommerce site.
