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MyWW Program Launch Campaign


For the launch of WW’s most innovative program to date, I created a 360° campaign which included LOGO & ICON creation, PRINTED MATERIALS, OOH, and DIGITAL ASSETS. The program was launched in 13 countries around the world and attracted a record breaking
5 million subscribers in Q1 of 2020.





WW Ice Cream Hack Recipes


To help promote WW’s ice cream products, we created bright fun imagery to accompany creative recipe “hacks.” These images appeared on RECIPE CARDS, SOCIAL MEDIA and the WEBSITE, providing members with even more ways to enjoy their favorite frozen treats.



WW Magazine


As the Global Creative Director, I oversaw creative direction for  WW’s newsstand magazines in four countries (including US). Direction included COVER IMAGERY, LAYOUTS, and all interior page PHOTOGRAPHY.

USA

Germany
France

UK



Google Pride


To showcase the Pixel phone and celebrate the LGBTQ+ community, Google partnered with PAPER to create a one-of-a-kind program that would gather attention to the product with a unique twist. As Creative Director, I  oversaw the ideation and execution an influencer program featuring 7 LGBTQ influencers to share their Pride experiences with media moments all captured on the Pixel phone. the result was a stunning, HIGH QUALITY VIDEO SERIES that garnered thousands of media impressions.







AT&T DIRECTV


As part of an AT&T’s initiative in NYC,  PAPER crafted a multi-day content creation and popularization execution strategy that garnered millions of impressions for DIRECTV NOW (now known as  AT&T TV NOW). From influencer meet-ups to the live Shorty awards, honoring the most innovative in social media, AT&T and PAPER became the megaphones for unique content and dynamic talent while layering in key brand messaging and drive to retail components.

The Programming:
  • Saturday:  influencer meet-up at the AT&T store in a NJ shopping mall.
  • Sunday evening: the Shorty awards LIVE from NYC.





Android Contest


In order to promote Androidwear’s stylish wearable technology, PAPER partnered with the brand to create awareness about the product and launch a conversation that allows consumers to actively participate. to accomplish this, PAPER created a GLOBAL DESIGN CONTEST and INFLUENCER MARKETING PROGRAM that was amplified via social media.  We had over 500+ entries from around the world, with the grand prize winner coming all the way from Italy.