Consumer Products
When most people think of WW, they think of packaged food items. During the recent brand transformation, all consumer products went through a rigorous ingredient test to ensure that no artificial colors, flavors, sweeteners or preservatives were used. As a result, hundreds of items were removed because they did not fit the new brand standards. Furthermore, all consumer packaging had to be redesigned to align with the new brand guidelines. This also included third party partnerships as well.
In addition to food items, as Global Creative Director I oversaw the development of kitchen tools, appliances, and accessories that supported members on their wellness journeys.
