Charity & Sustainability
The WW Good Foundation is the philanthropic arm of WW International. Their mission is to provide healthy produce & meals to families in need. The program currently operates in 11 countries and to date has delivered over 13.4 million servings of fresh food. As Global Creative Director, I provided creative direction for a Healthy Habits 5k program in Fall 2019 to encourage people to get active and raise money for the foundation. In addition to the Healthy Habits 5k, I also designed merchandise to sell, with all proceeds going to support the foundation’s work.
To help reduce the company’s dependence on single use plastics, I designed a reusable tote that members can purchase and use for all WW product purchases in studio.
