AT&T DIRECTV
As part of an AT&T’s initiative in NYC, PAPER crafted a multi-day content creation and popularization execution strategy that garnered millions of impressions for DIRECTV NOW (now known as AT&T TV NOW). From influencer meet-ups to the live Shorty awards, honoring the most innovative in social media, AT&T and PAPER became the megaphones for unique content and dynamic talent while layering in key brand messaging and drive to retail components.
The Programming:
- Saturday: influencer meet-up at the AT&T store in a NJ shopping mall.
- Sunday evening: the Shorty awards LIVE from NYC.
